- fog behavior model
- to do anything (eg: pick up phone), you need all three of (1) trigger, (2) ability, (3) motivation
- hot triggers- something u can do right now- vs billboards
- ability vs motivation tradeoff- doing something hard requires high motivation; if your motivation ever drops, then you break your habit
- tiny habits + celebrations
- LT behavior chg can come from chging environment
- LT behavior chg cannot come from just motivation (because it is too unstable and so you will break habit)
- u want to get to the "blue path" from the behavior grid at behaviorgrid.org. ie. how to start doing familiar behavior, and then slowly increase/build from there
- design many many beneficial behaviors that get to good outcomes (eg: a bunch of behaviors that make you healthy) and then wait for the tiny habits to take hold and grow naturally
- easy to do in beginning and end of day
- http://www.behaviorwizard.org
- motivation wave
- natural to have peaks where you can temporarily do hard things and troughs/normal periods
- help people succeed on the most desirable behavior that matches their current motivation
- should somehow measure how motivated u r and then do the hardest work possible (any higher == not enough motivation and give up)
- when you are at peak motivation, do hard things that will
- structure future behavior
-
reduce barriers to behavior
- increase skill/capability so it's easier to do activity in the future
- these all move future activities further down the motivation/ability curve towards easier to do --> less motivation required later
- do your tiny habits, prestructured behavior, and easy one time behaviors, baby steps during trough
- you cannot "motivate" behavior change; artificially boosting motivation doesn't work
Monday, May 12, 2014
Behavior Design
Just read this pdf that David Ngo came out with called learn behavior design. Here are some notes/thoughts:
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